You’ve created your company’s blog and you’re now ready to begin publishing blog posts. Maybe you’ve been posting on your company’s blog for a while however, readership and engagement have been disappointing despite all your efforts. Hot Button
In any situation, you’re likely to be wondering how to make people more interested in your work? How can you get your attention intended public?
The answer is often with the topic selection. In order to connect with readers, you have choose the most appropriate topicsthat are relevant to the people you are targeting and resonate with their main desires and interests. There’s a wide range of topics you can select from, but my personal favorite is hot-button issues since they’re relevant and entertaining.
There are a variety of options to find hot-button subjects that not only engage your audience and are in line with your company’s goals. Here are some ways to tackle the issue.
1.) Google Trends – Google has an array of helpful efficient tools. Google Trends is among the easiest methods to locate popular topics that draw the attention of. It is possible to browse the most popular topics on the internet and find articles that will interest your readers. You can also find an opportunity to tie an even larger topic to your area of expertise. This article, for example connects the popular “Game of Thrones” to the subject of security. It’s not something you’d see at first glance and yet it’s the kind of tie-in that draws attention to every topic.
Google Trends can also be used to search for specific keywords or topics. It also provides an easy-to-read graph of search volume. Just search for the subject you’re interested in to determine how well-known it is. Plus, these charts are a fantastic source for content that you would like to glance at an industry trend or the way something has changed over the course of.
2.) Google+ “What’s Hot” 2) Google+ “What’s Hot” Google is quite helpful in the hot topics for content. In the world of social media, Google+ has a cool feature that it calls “What’s hot,” which reveals the most popular topics of the moment according to hashtag use and the posts that are frequently shared.
This feature can also be an effective option to increase your visibility through Google+. Because Google+ is becoming important in SEO having a strong presence on the platform will help you. Therefore, find out what the users are discussing and be part of the conversation. Better yet create your own content around the most popular and relevant topics, then post it on Google+.
In particular, a growing number of college students are looking to explore careers in cyber security So much of the discussion within the Google+ circles revolves around which colleges offer the most effective degrees. The publication, Gadget Gnome, saw the trend and created content that addresses this particular subject’s demand.
3.) Twitter – One of the most effective sources for locating hot topics is right under your eyes and something that you likely use daily: Twitter. With the default box for Trends on the left-hand sidebar of Twitter it is easy to track local trends the moment you sign in. It is possible to change the location of the box, even the option to change it to Global when you click “Change.”
Naturally, it’s the case that you do not log on to Twitter frequently. (Does anyone actually use Twitter any more?) If you’re one of them then there are plenty of other tools created to find the most popular subjects on Twitter for example:
TrendsMap: Find out what’s trending at a place-based level.WhattheTrend It doesn’t just tell you what’s popular on Twitter and why, but also the reasons behind it.
Twendr is a handy dashboard-style interface breaks down patterns geographically.
Hashtag.org claims to show that you’re trending in Twitter prior to Twitter even realizes it’s trending. This is done employing a sophisticated, exclusive algorithm.
4.) Keyword Research – The tools you use to determine how to improve the quality of your website’s content (like the brand new Google Keyword Planner and Term Explorer) are equally useful in identifying topics that are likely to interest your readers. If search results are soaring for a specific term, you can bet there’s something that people want to learn about.
Consider Miley Cyrus her recent “twerking” performance at the VMA Awards. If your subject matter involves dancing, you may have reached out to the millions of viewers who are looking for news about twerking and brought massive traffic to your website by writing about dancing. Like this article. It’s amazing how it works.
Five) Buzzfeed – Buzzfeed’s “Hot” section is an excellent source to browse every now and then, since it combines the most talked about topics and news articles from across the web. Divided into News, Entertainment, Life, and Video it’s easy to locate popular articles and subjects that are related to almost every topic.
You can also pick from funny, OMG, hilarious Fail, Trashy and WTF-related topics. This is perfect for choosing subjects that can draw interest. (The concept of twerking is a good fit quite well in this context, too.)
6) frequently asked questions – Hot-button topics are right beneath your eyes. What are the most frequently asked questions or comments you receiving from your clients frequently? If you’re finding yourself writing the same responses over repeated, it’s time you earned yourself blog post. But what happens if your answers aren’t that long? Are they blog-worthy? A short list of FAQs can also be an informative blog.
Or, go over the basic concepts behind these quick, easy responses for a more thorough examination of a particular topic. This article takes it one step further and gives it a different approach. With a focus on a specific question this article provides responses by 15 top experts in the area. It’s a great method to increase your value to the hot topic of the moment. And everyone will likely contribute to the discussion, which means you’ll gain exposure to their networks and.
7.) Topsy – With the ability to monitor and track trends on social media and go into tweets, images, videos and links as well as influencers Topsy provides a powerful tool to gain insights into what’s happening on the internet. When you know what the top influencers are interested in and gaining access to their followers in responding to their social media updates by providing your own thoughts on the subject.
If you’re cautious not to make it a spammy manner, you could make a post in response to the content of a prominent influencer and post the link in your blog or social media comments. Take this article which was written in response to a virally shared opinion piece, which was controversial, that was published on Slate. The original article received more than 5,000 responses – If just one person is sharing your response piece within the comment section (even you) You’ve already captivated the attention of thousands of people. Be careful with this strategy and be careful not to overdo it If you manage the right thing, it can be a great way to begin building your own fan base.
8.) Postris – With the increasing popularity of Pinterest It’s wonderful to have a tool within your bag that lets you keep track of what’s happening on the images-loaded social network. This is particularly useful for those who use Pinterest in your social media marketing strategies. Postris lets you create your personal dashboard according to your preferences, and most importantly, it lets you discover what’s popular at a broader level. Although it’s based on Pinterest trending topics, the site is an excellent gauge of the most popular topics on the internet across the globe. Hot Button
If you are able to tap into Pinterest trends using a fantastic infographic, it will increase your reach by targeting a different segment of your target viewers. Have a look at the infographic (originally released here) that capitalized on the current season’s trend and offered a historical study of trends through time. A great idea for a niche infographic for those looking to get noticed on Pinterest.
