Fried Twinkies : Don’t bother cooking your Twinkies by yourself or going to a fair in the county to sample them. You can now purchase them in the Walmart food aisle.
“Deep Fried Twinkies” results from long-term cooperation with Hostess Brands, the company that produces the sweet and Wal-Mart Stores, to boost sales on food items, ABC News reports.
Seven boxes cost $4.76, and y will be sold only at Walmart stores for the initial three months. A regular box of Twinkies costs around $5.00 to 10.
The best part is that you can purchase the delicious cream-filled snack in chocolate or vanilla.
However, the sweet treat isn’t as fast as the classic. The Twinkies are battered and only partially cooked before being frozen. It is necessary to put them in the oven, the toaster oven, or the frying pan for a short period to complete the cooking.
The deep-fired version also has more calories and fat than a normal Twinkie. The vanilla flavor in Deep Fried Twinkies contains 9 grams of fat and 220 calories. An ordinary Twinkie contains four grams of fat and 130 calories.
Deep-fried Twinkie is going from the state’s fairgrounds to the freezer at home.
Hostess Brands, the producer of lunchbox delights such as Ho Hos, is launching packaged “Deep Fried Twinkies” starting Friday. It will be the company’s first venture into frozen food. The creamy snack, available either in chocolate or vanilla, comes from a one-year cooperation with Hostess and Wal-Mart
Both companies are looking to increase sales of food by introducing new products.
Battered and partially fried before they are frozen. They have to be cooked for a short time in the oven, toaster oven, or frying pan. The price is $4.76 for seven boxes; they are only available at Walmart during the first three months.
It’s got a “retro cool factor,” says Ellen Copaken, Hostess’ vice marketing director. “It fits into the trend of comfort food. It’s also entertaining.”
The Twinkie is a long-running one of Hostess’s most popular products. It is now a much bigger company than before the company filed with the bankruptcy court in 2012. Copaken said. Executives considered an ice cream version that was deep-fried, similar to the ones sold at fairs in your area; however, they put the idea off until Walmart approached them in the summer.
For Walmart, which makes more than half of its revenues from groceries and food items, this collaboration forms part of the plan of cooperating with suppliers to create fresh ways of presenting existing products or to develop new ones and then bringing them to shelves more quickly. The company launched the laboratory for food in July to facilitate this teamwork, a technique which can reduce costs and take a few months off the time required to launch a new product, according to Charles Redfield, executive vice for food and beverage at Wal-Mart.
The food lab in The company’s Bentonville, Arkansas, headquarters includes 10 test kitchens and the capacity to host 12 individual tasting tests simultaneously. Feedback from customers in the lab is communicated to suppliers to determine whether an item requires further work. In the process of testing: new flavors for its sparkling water brand for sale, frozen doughnut bites stuffed with doughnuts, and vacuum-packed Paleo meals.